The revolution will not be televised; the future of display

Innovation

Smart-glasses and embedded screens have often been an area of the tech industry that many experts have avoided discussing. After the flop that was Google Glass and others only finding novelty uses for the technology, many thought it was a doomed technology.

2020 and 2021 will see the launch of a variety of new "smart glasses" emerging from tech giants such as Apple and Facebook (who have teamed up with Ray Ban to create their smart glasses). This influx of new wearables is sure to cause significant growth and disruption in the industry, and every other industry for that matter. Anyone who has attended one of our Edenic Group talks on innovation will know that I have been talking about this coming wave of smart tech for a long time.

The move to fully embedded digital overlays was in many ways inevitable when looking at our interactions with technology over the course of the digital revolution.

The digital timeline

During the early days of digital development, which seems an unthinkable amount of time ago now, technology such as the first home computers and not-so-mobile mobile phones saw us use technology as a tool to aid in our everyday lives. These devices where seen as a means to get a job done and offered very limited functionality compared to the devices of current times.

This soon changed as devices got smaller, battery life got longer and wireless networks began to spring up around us. This allowed us to see the potential of digital on our lives.

Since then, the human race has constantly found ways to embed digital into our everyday lives. Starting with the smart phone, a "could not live without" product for many, how we very digital content has constantly being developed to create the most embedded and frictionless experience as possible.

Wearable are often thought to be the next big catalyst for this. It's hard to find people these days that aren't sporting some form of wearable such as a smart watch or tracker.

What difference will smart glasses make?

With so many large tech brands set to unveil smart glasses in 2020 and 2021, the expectation is that at least one of these devices will gain traction and undo the dark cloud of doubt that Google left over the technology. Will this really have a significant effect on us and how we live our lives?

Well, imagine a world in which everything you view is processed in real time and additional information is provided. This could have huge impacts on travel, with the potential for real world overlays of directions. Information and image capture, with the ability for everyone to capture what they are seeing with an always on digital device processing the world around them and even on productivity and work with information overlays available through hands free augmented reality.

With no need to access your phone for information, the rise of voice assistants that will no doubt play a huge roll in smart glasses tech and powerful AR processing tools like Google Lens available already. This could be the first significant milestone in how we interact with technology since smart phones.

Could this mean an end for traditional displays and means of interacting with the digital world?

JAMIE DEL GROSSO

I am an award-winning creative director and innovation consultant from England. I work with various creative agencies, brands and art organisations to develop and deliver break-through creative and innovation concepts.

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